CREATING UFC CONTENT TO PROMOTE NETFLIX
UFC IS THE ULTIMATE PLATFORM TO LAUNCH NETFLIX BLOCKBUSTERS.
When the UFC (Ultimate Fighting Championship) was challenged to create unique branded content to support two top Netflix blockbuster films, “Bright” and “Army of the Dead,” Source stepped in to take content creation to a whole new level.
Hollywood filmmakers David Ayer and Zack Snyder were premiering their new blockbuster features on Netflix and seeking the perfect audience to promote these films. In partnership with UFC, Source produced two teaser films scripted to introduce the features and connect directly with the large UFC audiences during Pay-Per-View fight events.
Source created stand-alone “mockumentary” style mini-films: one called “Fight” and the other “The Reckoning.” With great UFC cameos and surprise endings, each piece of content went viral and had UFC fans cheering for more. Audiences are now hoping for a rematch when the sequels premiere in the future.
