Netflix

Source helped Netflix drive viewership for their romantic comedy “Set It Up” through a two-pronged approach that blended custom content with strategic sports partnerships.

Branded Content: “The Love Assistants”
We produced original branded content featuring the film’s stars Glen Powell and Zoey Deutch as “The Love Assistants,” extending the movie’s playful premise into engaging social content. This custom series captured the film’s humor and chemistry while driving anticipation across Netflix’s digital channels.

MLB Partnerships: Making Romance Part of America’s Pastime
Source orchestrated partnerships with six MLB teams in key markets, making Netflix the presenting sponsor of “National Kissing Day.”
This strategic integration included:

• In-stadium activations at ballparks in major markets

• Custom social content distributed through MLB and club channels

• Digital assets that maintained the film’s voice while celebrating baseball’s romantic traditions

By connecting Netflix’s romantic comedy with America’s favorite pastime, Source created an unexpected but authentic platform that amplified the film’s reach beyond traditional entertainment channels. Our approach transformed a standard film promotion into a cultural moment, delivering over 3.3 million impressions and driving measurable viewership for the Netflix release.