Alvinesa
Building B2B Ingredient Brands.
Alvinesa, one of the world’s leading natural ingredients producers, was looking for a new way to introduce its grape derivatives-based products in North America. Source established the brand platform for Alvinesa as the world leader in the production and extraction of natural grape derivatives and ingredients and a leader in upcycling. The agency developed new brand positioning and the tagline “Where Nature Comes Full Circle,” and began to develop new branding for the first full-line product extension into the cosmetics and pharmaceutical industries.
When Alvinesa introduced its first full line product extension, Source developed the strategic platform, name, logo, brand personality, ad campaign, and supporting marcom to position the new ingredient brand, Vintera, to the cosmetics and pharmaceutical industries. Launch marcom was created for the international introduction at the Supply Side West trade show in Las Vegas.
Both the Alvinesa and Vintera brands continue to dominate the natural ingredients marketplace with new product introductions and innovations.
