CohnReznick

Source created the CohnReznick brand in 2014 with the merger of J.H. Cohn and the Reznick Group. The resulting combined firm is now a leading national accounting, tax and advisory firm. Source has been an integral partner of the firm ever since creating the original brand identity, spearheading all marketing strategy, sports partnerships, creative, media and activations. Since 2015, these brand building and campaign efforts have extended CohnReznick’s presence into an array of sports marketing and advertising initiatives. In 2019, Source created a new sports sponsorship entitlement when we led CohnReznick to become the first-ever official sponsor of the MLB Winter Meetings, where the “Business of Baseball” gets done. The firm’s MLB partnership continues today, centered around the Winter Meetings and branded content that takes fans behind the scenes of the “Business of Baseball.” We’ve extended this content series into an entire brand platform – “The Business of Sports”- where the firm tells impactful stories that connect the sports and business worlds with partners like MLB, Golf Digest, the New York Mets, the Dallas Cowboys and basketball Hall-of-Famer Nancy Lieberman. Beyond sports, Source continues to innovate for CohnReznick across advertising and media strategy, positioning the firm as a game-changer at the forefront of market dynamics providing clients with a competitive edge.  In the last five years, the firm increased awareness, enhanced perceptions, and experienced over 200% lift in revenue.